i think a couple years ago i was it, all of us, is that correct? >> all of us. user-generated content, which we all create back in 2006/2007. it's very exciting, the issue that gets the most attention out of all the issues we do. it's a great international and national parlor grame. >> why did the president deserve it the second time? >> i would say three reasons. first of all, he won an uphill battle for reelection, and he was the -- he's only the second democrat in american history to win a second term and get more than 50% of the vote. the last one was fdr. that's an amazing thing in an environment where we had unemployment at nearly 8%, another thing that hasn't happened in 75 years, a president winning when unemployment was that high. the other thing we realized is 2008 was not an anomaly, it wasn't lightning in a bottle, as he sometimes called it. what happened in 2012 is he solidified this changing demographic of america, where basically if you take the -- the ascendant groups, minorities, african-americans, women, college-educated women, hispanics, he wo